After written approval
Help the right families find your program.
Build a clear message, choose dependable places to share openings, protect family privacy, and follow up consistently.
Best places to promote
Start where families already look for care.
A smaller number of accurate, well-maintained listings is more useful than repeating incomplete information everywhere.
State child care search and CCR&R
Confirm how the public listing shows the program and ask the local child care resource and referral agency how to report openings.
Choose a state →Business presenceFacebook Page
Create a Page for the program, complete the About section, add a consistent contact method, and follow every local group’s posting rules.
Read Facebook’s Page guidance ↗Use with careGoogle Business Profile
Review eligibility, verification, signage, and address-display rules before creating a profile for a home-based program. Do not misclassify the business simply to hide an address.
Read Google’s guidelines ↗High-trust outreachReferrals and community partners
Share a simple referral card with enrolled families and build relationships with libraries, schools, employers, local groups, and other providers.
Use the 30-day plan →Protect trust
Show the program—not children’s private lives.
Use photos of arranged learning spaces, books, materials, meals, outdoor areas, and hands-on activities without identifying children.
- Obtain appropriate written permission before using any child’s image.
- Hide attendance records, artwork names, cubby labels, medication, birthdays, and schedules.
- Share a general area first; provide the exact home address through a controlled inquiry or tour process.
- Use a business contact method and document when posts or listings need updating.
Write one clear description.
Fill in only business information you are comfortable sharing publicly.
[Program name] serving families in [city or general area]. We currently have [number and type of openings] for [ages served]. Care is available [days and hours]. Families can expect [two or three program highlights]. [meal information, if applicable]. To ask about availability or schedule an introduction, [preferred contact method].
Use the exact designation shown on current written approval. Do not enter children’s names, family information, a home address, or private records. This tool stores entries only in this browser.
Thirty-day enrollment plan
Build visibility without posting everywhere at once.
Check off each item as it is completed. Progress stays on this device.
Week 1 · Become easy to verify
Week 2 · Prepare the message
Week 3 · Share in the right places
Week 4 · Follow up consistently
Editable Daycare Marketing Starter Kit
This future paid set can give providers coordinated materials instead of asking them to design every piece from scratch. The purchase button will remain off until the editable files are finished and reviewed.
Preview current provider formsReview what parents are encouraged to check.
ChildCare.gov tells families to confirm licensing status, inspection reports, hours, openings, cost, assistance participation, and opportunities to visit. Make those answers easy to find without oversharing.